Case study · Consumer / E-commerce operations
One buyer, hundreds of recipients gifting made operational.
Corporate gifting breaks normal e-commerce: one buyer, hundreds of personalized recipients, physical and digital delivery, two billing models. Logic Square built the dual-portal MVP that makes one-to-many gifting operational CSV bulk upload with validation, per-recipient tracking, white-label branding.
- Client
- Tulalo (formerly Linden Square)
- Sector
- Consumer / e-commerce operations
- Build
- Dual-portal MVP sender & recipient
- Status
- Delivered · in production
01 The Challenge
The order model is the hard part, not the storefront.
Normal e-commerce assumes one buyer, one recipient, one address. Corporate gifting inverts all three: one corporate buyer sends hundreds of personalized gifts some physical, some digital each tracked to its own recipient, billed under two different models. Off-the-shelf carts don’t model it; a purpose-built order model does.
02 What We Built
A dual-portal MVP for one-to-many gifting.
CSV bulk upload with validation
Hundreds of recipients enter as one validated upload bad rows caught before they become failed deliveries.
Per-recipient tracking
Every gift physical or digital tracked to its own recipient, so the sender sees the true state of a hundred deliveries at once.
White-label branding
The corporate sender’s brand carries through the recipient experience the gift feels like it came from them, because it did.
On results: the platform is delivered and operational; client volume metrics are pending we’d rather say that honestly than estimate.
Common questions
Why does corporate gifting break normal e-commerce?
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Normal e-commerce assumes one buyer and one recipient. Corporate gifting is one buyer and hundreds of personalized recipients physical and digital delivery, per-recipient tracking, and two billing models. The order model, not the storefront, is the hard part.
What did Logic Square build for Tulalo?
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A dual-portal MVP that makes one-to-many gifting operational: CSV bulk upload with validation, per-recipient tracking across physical and digital delivery, and white-label branding for corporate senders.
What results can you share?
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The platform is delivered and operational; client volume metrics are pending, and we’d rather say that honestly than estimate.
