01 / The firm, in numbers
Since 2012, in five facts.
IDENTITY FACTS ONLY — OUTCOME FIGURES LIVE WITH THE CASE STUDIES
02 / Our story
From projects to partnerships
Logic Square was founded in 2012 with a simple goal: build software that solves real business problems. Over time we learned that the technology itself is rarely the hardest part. The harder challenge is understanding how people work, how information moves, where decisions happen, and how organizations actually operate. That realization changed how we approach software. Today our work spans modernization, operational systems, workflow automation, product development, integrations, and AI — but the objective stays the same: help organizations make technology decisions that hold up in real operations.
Our founder, Vineet Harbhajanka, started as a developer at Epic Systems in 2010, writing healthcare software where a mistake could surface in a patient’s chart. Amazon experience came next. What both taught him is the belief this firm is built on: the hard part of software isn’t writing it — it’s making it survive contact with how a business actually works. He started Logic Square in 2012 to build exactly that kind of software.
Logic Square was built on a simple belief: software should make operations simpler, not add another layer of complexity. Most of what we do follows from that — including the times we tell a client not to build at all. Today we’re a focused team of about 20 across our US and India offices — deliberately small enough that senior judgment touches every project, and large enough to run dedicated teams when a build needs one.
Companies don’t hire us because they need software. They hire us because they need clarity.
03 / What more than a decade has taught us
What the work has taught us — and the principles it left behind.
A few things we now believe, having watched many software decisions play out — and the working rule each one produced.
How we work- 01
Most rebuilds start too early — the friction is usually fixable without starting over.
PRINCIPLE — Not every problem requires custom software. Sometimes the right answer is “don’t build it.”
- 02
Most software problems are workflow problems wearing a technology costume.
PRINCIPLE — Software should make operations simpler, not more complicated.
- 03
Most AI projects fail because the workflow underneath them was never understood.
PRINCIPLE — Production reality matters more than demonstrations.
- 04
Simpler systems age better. Complexity is easy to add and expensive to carry.
PRINCIPLE — Accountability should outlast the contract — responsibility continues after delivery.
04 / Built by operators
Different experiences, shared standards.
FOUNDER & CEO
Vineet Harbhajanka
Thinks about software before anyone writes software.
Vineet founded Logic Square in 2012 and leads the company. He studied at The Ohio State University, earning an MS in Computer Science with a thesis on Agile methodology in partnership with Gap Inc., and worked as a software engineer at Epic Systems (health technology) and Amazon before founding the firm. His focus isn’t simply building software — it’s helping organizations determine what should be built, what should be improved, and what should be left alone. His writing increasingly focuses on software judgment, operational systems, AI adoption, and the long-term consequences of technology decisions.
PRESIDENT
Tim Branyan
Makes sure commitments made in sales survive delivery.
Tim is a service-disabled U.S. Air Force veteran and the majority owner of Logic Square’s US entity. He builds and maintains the relationships this firm runs on — with clients, partners, and the veteran business community — and he answers personally for our accountability on every engagement.
CHIEF RELATIONSHIP OFFICER
Silouan Green
Builds trust long before projects begin.
Silouan is a U.S. Marine Corps pilot whose leadership is shaped by military service, operational accountability, and a strong commitment to client success. After surviving a jet crash and rebuilding from it, he became a nationally recognized speaker on resilience and leadership. He focuses on helping organizations move important initiatives forward while maintaining trust, communication, and execution discipline, and is actively involved in veteran community engagement.
Thirty minutes with someone who has built this before. No pitch — just clarity on your situation.
Book a Strategy Call06 / What we’ve worked on
Our projects span education, healthcare, financial services, staffing and recruitment, field operations, and consumer platforms. The common thread isn’t the industry — it’s operational complexity. The businesses we work with are usually navigating growth, fragmented processes, disconnected systems, or a major technology decision.
07 / How we think
Technology changes. Good judgment remains valuable.
Much of our thinking is shared publicly. Topics include build-vs-buy decisions, AI adoption and operational reality, software modernization, workflow design, recovering failed software initiatives, and scaling operational systems.
What a $21B Platform Taught Us About Building Things That Don’t BreakBuilding systems that survive scale.
02Modernize, Replace, or Leave It AloneDeciding whether to rebuild, repair, or resist the rebuild.
03Why Generic SaaS Breaks in Weird WorkflowsWhy software breaks after implementation, not before.
04The Real Cost of Rebuilding a Failed Software ProjectWhat a rescue actually costs — and when it’s worth it.
Probably not the right fit if
You’re looking for the cheapest possible development vendor.
You already know exactly what to build and only need extra coding hands.
You want a partner who says yes to everything.
A good fit if
You’re facing a technology decision that matters.
Production reality matters more to you than a demo.
You want a partner whose accountability outlasts the contract.
08 / Why clients work with us
We aren’t a software factory.
We’re a product and engineering partner that helps organizations make better technology decisions — and then builds them. Three reasons clients stay:
You work with the people doing the work.
Senior engineers and leadership — no account-manager wall.
You own everything.
100% of code and IP assigned at contract; documentation good enough that leaving would be easy.
You hear the truth early.
Including when the honest answer is not to build.
“Logic Square is very involved in our project and acts like a part of our team rather than a paid service provider. They’re invested in our success.”
