Website Redesign Checklist – The Complete Guide [2024]

Want to know a little secret? No matter what services your website offers, visitors will spend a minute or less on your landing page to decide whether they want to stay or not. Do you know what does it mean? It means you need a website redesign and may have to take a few critical measures to overhaul the site.

If you want to increase your traffic, boost user engagement, generate more leads, and increase your conversion rate, website redesigning is your only option. Yes, the process indeed involves a lot of time, effort, and money, but….. wait… you need your website to generate more leads and revenue, right? This blog is for you to know what website redesign is, how it can help your brand, why you need to redesign your website, and finally, how to redesign your website. So, let’s dive in.

Why Should You Redesign Your Website?

Multiple studies show that if your website has an average user experience, most users may leave your site within a minute. As a matter of fact, more than 88% of users abandon poor websites without exploring further, irrespective of the quality of products/services. To mitigate this user trend, you need to redesign a website. 

Successful website redesigning requires careful analysis of user preferences, adapting to evolving browser technologies, and adhering to the latest design trends. Only by considering these factors, you can redesign your website and enhance its performance to boost traffic and convert it into loyal customers. 

But when should you perform website redesign? We point out a few common reasons that indicate it’s time to change your site. 

#1 Outdated Appearance:

The visual appeal of a website is the most crucial element in drawing the users’ attention, as it serves as a first impression to your site visitors. Obsolete graphics, cluttered layouts, and inconsistent brand manifestation can cause an outdated appearance. This outdated appearance can project an aura of boredom, stagnation, and disregard for details among site visitors and, ultimately, stop them from engaging with your brand. Furthermore, it can drive the existing visitors away and limit your ability to attract and retain new visitors. 

Quick Insight – The most popular streaming and OTT platform, Netflix, launched its website in 1997. Over time, the website became increasingly outdated, with cluttered text and images. To make the website’s overall design and layout appealing, Netflix completed a significant redesign in 2017. It deployed website redesign best practices to help users find content easily with more visually appealing aesthetics. It was well-received by users and critics and boosted Netflix’s brand image.

#2 Rebranding:

As things change, brands and their offerings must change as well. It means brands must boost their online presence through rebranding. When a company undergoes a rebranding process, it often tries to manifest this process visually through website redesign. It helps brands communicate their rebranded identity to their target audience. Redesigning a website can help you align your online presence with the new direction. A rebranding initiative may include overhauling the company’s visual identity, including logo, color palette, typography, and aesthetic elements. The website redesigning process must showcase these changes, creating a consistent brand experience across browsers. 

Quick Insight – Mailchimp was predominantly an email marketing platform. In 2022, the brand underwent a significant rebrand and website redesign to become a full-fledged marketing automation and email marketing platform. It undertook a new brand identity, highlighting its focus on helping businesses grow digitally. The website redesign helped Mailchimp make its site more modern, user-friendly, and aligned with its new brand image. 

#3 Time For New Offerings Through Website Redesigning:

Another reason behind website redesign can be the launch of a new product or service. Companies often use their websites as powerful launchpads to introduce new products or services. Launching a new product is often considered a significant milestone for a brand, and redesigning its website can create dedicated landing pages or sections to highlight new offerings. It helps companies communicate the latest offerings’ features, benefits, value propositions, and pricing effectively with their target audience. 

Quick Insight – Undoubtedly, Nike is one of the most extensive sports footwear and apparel brands. 2018, the company launched its all-new Air Max 2018 sneaker series. The brand redesigned its website to showcase the new footwear at the prime spot. The website redesigning process helped them feature a vibrant and appealing design that captured the spirit of its newly launched product. The new website design incorporated highly interactive visuals like 360-degree product views and personalized sneaker recommendations.

#4 Poor Functionality:

The features and functionalities of your website depend on their smooth running, ensuring the success of your online brand image. Your website often faces serious functionality issues like slow loading time, poor usability, and poor performance. It can quickly frustrate your website visitors, leading them to leave your site immediately. Multiple studies show that slow loading time, poor navigation, and outdated design are the main reasons a user leaves your website. To eliminate these issues, you better do a website redesign.

# Quick Insight– eBay, the prominent American multinational e-commerce giant, underwent a crucial website redesign in 2019 to tackle longstanding usability issues like cluttered design, poor performance, frequent crashes, and complicated navigations. The problems resulted in a decline in sales and frustration among users. The website redesign simplified the layout and improved search functionalities and mobile experience, ultimately enhancing user satisfaction and engagement. 

#5 High Traffic-Low Conversions:

 What does it mean to have a website with a large volume of visitors? It means the brand’s online marketing strategy is working correctly to attract attention from the users. However, when the brands fail to convert this traffic into leads, it is a sign of underlying issues. It generally indicates a gap between the website’s ability to draw new users and the conversion rate. With a lack of clear call-to-action buttons and poor content to gross misalignment, your website may have many issues that may hinder the conversion. Redesigning your website can help you optimize it and bridge the gap between attracting visitors and turning them into valuable customers.

# Quick Insight– Sephora, a prestigious French multinational retailer, had been experiencing high traffic on its website, but the conversion rate was low. The site had many issues: an unoptimized checkout process, complex navigation, and cluttered content and images. 2019 Sephora initiated a large-scale website redesign program to improve the conversion rate. The redesign was successful, with more user-friendly graphics and a simplified checkout process. The result? Sephora’s conversion rate increased by 15% after redesigning.  

Exploring The Reasons Why Visitors Choose To Leave Websites:

How To Redesign A Website- A Complete Guide For 2024?

A successful website redesign has many stages similar to developing a software application. Each step requires careful planning and flawless execution. It is a complex task that, if done right, can be a game-changer, but if it goes wrong, it can forever harm your brand image and reputation. Let’s explore the steps involved in redesigning a website in 2024. 

1: Determine Your Goals & Objectives

Often, businesses have no clear vision or idea about how their new website should look like and, more importantly, what they want to achieve by redesigning their websites. So, as an owner of a website, you must define your goals and objectives behind redesigning your website instead of relying on your feelings. Website redesign has many purposes, like enhancing user experience, increasing conversion rates, generating more leads, improving SEO, etc. Once you have identified the purposes, it’s time to determine things that are working fine and not.

Pro Tip- Why do you need a website redesign? The answer is more complex than it sounds. Analyzing the performance metrics can sometimes give you a different reason to revamp your site. Consider involving your user base to find the correct answer. Give them a chance to provide feedback and suggestions to improve your site. You will get your answer.

2: Hire A Reputed Website Redesign Company

Hiring a reputable website redesign agency is the next big step. The agency can take you from brainstorming and prototyping to launch day. In addition, they help you identify the drawbacks of your site and make necessary strategies to improve your site’s performance. They can identify problems in your website and work with you to understand your objectives. Partnering with a web redesigning company can help you identify and analyze your website’s performance metrics in less time. 

Pro Tip: Consider arranging a couple of brainstorming sessions with your website redesign partner to discuss issues at a micro level. How do you like to proceed? Discuss the key factors such as user experience, navigation, and color palette in greater detail. Jointly develop a list of items, changes, and alterations you want to implement.

3: Set A Realistic Timeline

You should have a realistic time frame to redesign your website. Websites of a small business can take at least 2-3 months to redesign. You should set a pragmatic timeline for planning, designing iterations, developing, testing, color code selection, and launching. Rushing a business website redesign can hinder the purpose of your brand. When you have a deadline for your redesign work, you can finish your website redesign on time and stay ahead of others. 

Pro Tip: The best way to set an accurate timeline for website redesign is to include the time required for adequate planning. You must also consider inevitable delays and surprises and allow sufficient time for them.

4: Audit Your Existing Site To Develop An Effective Site Map

Before altering your existing website, you must perform an on-site audit. Auditing your existing website will help you collect valuable insights about site architecture, navigations, page load speed, forms, and more. Before redesigning a website, a site audit can help you identify the performing and non-performing components. It will also help you develop a practical site map showcasing how you want your users to use your new website.

Pro Tip: Creating a site map is similar to developing a functional prototype. Create a lot of actionable drafts to make your site mapping more fruitful. Example: Consider including a built-in email capture in your new site map and decide how you want users to find it, either through a pop-up form or a site footer.

5: Test The Usability & Functionalities

It’s important to test the usability of your website before launch. You can start testing small changes and the most valuable pages to ensure you are on the right path and everything works as planned. Testing can also help you validate the security measures and deploy security protocols such as SSL certificates, firewall protection, and regular updates for your CMS. In addition, you must also check for broken links, functionality issues, and branding inconsistencies. 

Pro Tip: Consider performing usability testing with real users to identify remaining issues on your website that you still need to look into. Try to collect and document feedback from your users and validate their suggestions for improvements.

6: Launch & Implement The Redesign Process

The time has finally arrived to launch your redesigned website. But, before pressing the launch button, it’s time to reevaluate and check the changes you incorporated during redesigning. First, check the visual elements, including new color schemes, fonts, and additional UX elements. If everything works fine, then revisit your newly implemented content structure, information architecture, SEO components, navigations, and features. Have you checked everything? Are you satisfied? You are all set to launch your site. 

Pro Tip: During the implementation, always consider developing a URL migration strategy for retaining the existing traffic and SERP ranking. Create a few effective redirects to migrate content systematically from the old to new URLs.

7: Review Your Site’s Performance & Keep Optimizing Consistently

After launching your new site, the time has come to review and evaluate the performance of your new location. After your website is live, post-launch review and continuous optimization can ensure its long-term success. Here are three crucial steps you can take to streamline your post-launch activities:

1. You should monitor the various performance metrics of your website while regularly backing up your website data to safeguard against website crashes.
2. Start analyzing the data obtained from performance tracking and how users interact with your website post-launch.
3. Never stop website optimization for a moment; regularly evaluate its performance to identify areas where it can improve.

Pro Tip: Monitor SEO elements closely after launch and validate them to ensure your new website can handle traffic spikes seamlessly and can assist your marketing team. 

How Much Does It Cost To Redesign A Website?

The cost of redesigning a website can significantly vary due to various factors. Here is the list of factors that determine website redesign cost:

• Method: Custom vs. Template Redesign
• Site Complexity: Size, Content, Functionality
• Custom Features: Uniqueness, Integrations
• Design Complexity: Visuals, Animations, Interactivity
• Development Team:Experienced Development Team vs. Freelancers

For instance, if you hire an experienced website redesign agency, you may have to pay between $15,000 and $35,000 for a simpler website redesign. However, if you want to equip your site with custom features, unique design aesthetics, and tools, the price can go up to $75,000. 

The Website Redesign Trends To Watch For In 2024:

The world of website redesigning and revamping constantly evolves as new trends emerge. A relevant website redesign trend today can be obsolete tomorrow. Let us guide you in exploring key redesigning trends to help you rebuild your website in 2024.

• Minimalism:  Embracing minimalism will dominate as one of the biggest website redesign trends in 2024. It means websites must strip cluttered images and content and deliver clean layouts with specific core information. A minimalist site highlights the important stuff critical for the brands while removing all unnecessary distractions from the web pages. This approach allows a lot of free space on your website to ensure visual clarity, crisp typography, and simple navigation to draw the users’ attention. 
• Mobile-First Design: Mobile-First design should rank at the top of your website redesign checklist for 2024. It will continue to be an important website redesign trend as smartphones account for more than half of online traffic today. You must structure your website’s design, visuals, layout, content, and features to ensure the best mobile experience for the users. Consider equipping your site with voice search optimization, thumb reach, and optimized content for smaller screens and smart views. 
• Animations & Illustrations: This redesigning trend has a bright prospect in 2024 as more and more business sites use subtle animations and appropriate illustrations to boost engagement. These visual elements can create a powerful buzz around a website while showcasing your brand’s unique tone and style. Animations are becoming convenient for brands to explain complex ideas on their sites. Animation effects like pulsating icons and animated infographics are becoming popular among users as they capture their attention while guiding their navigations.
• Snackable Content: As the user’s attention span has reduced significantly in the last couple of years, websites have transformed their content into bite-size, short-form, and snackable. This website redesign trend garners enough brand attention as they want their visitors to absorb information quickly. Website redesigning with snackable content means using many bulleted lists, infographics, videos, and summaries in your website content. Present your content in a scanable format to woo mobile users.
• Typography & Bold Colors: Fonts and bold colors will remain relevant to website redesign trends in 2024. Your website’s typographic choices are expected to be versatile, with options like multiple font pairings and more creative typography styles. The emerging font categories will include Helvetica now and Serif and jubilant heading styles. In addition, we will likely witness more bright and bold colors for website redesigning, such as brilliant blue, green, and red.

How Logic Square Technologies Can Help You Redesign Your Website?

Do you want to rebuild your website with a responsive design and content that delivers an immersive user experience? Logic Square Technologies, a leading website redesign agency, can help you unlock the full potential of your website by redesigning a stellar website for your brand.

We develop our website redesign services to meet and exceed the expectations of your potential customers and visitors. Our website redesigning team can make your website look modern while ensuring seamless functionalities of all features and tools. Your site will deliver tangible results with us by giving you more leads, conversions, and improved SERP ranking.

Join Hands with Logic Square Technologies to make your website more result-driven, stylish, and impactful.